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Fashion from Strenesse has stood for timeless elegance and sensual restraint for many decades. Like hardly any other fashion house, Strenesse manages to inspire women all over the world year after year with a successful mixture of purism and femininity. The label's clear lines, precise workmanship and high quality are particularly popular with business women. No wonder that the flight attendants of Lufthansa, but also the German national soccer team were dressed by Strenesse for years. If you like to dress in stylish, elegant fashion from Germany, you simply cannot avoid Strenesse.
The fashion company was founded in 1949 in Nördlingen in southern Germany by the Strehle family under the name "Wohlfahrt & Co. At the end of the 1960s, the company name was changed to the current name Strenesse. The name is a combination of the family name of the founders and "Jeunesse", the French word for youth. The great boom of Strenesse came at the end of the 1970s, when Gabriele Hecke took over the fortunes of the fashion company as chief designer. Her signature as creative director shaped the company's success over many decades. From the end of the 1970s, Gerd Strehle as managing director and Gabriele Hecke as designer expanded the Strenesse collection. Under the management of the two later married couples, Strenesse developed in the following years from a small Swabian fashion company to an internationally renowned manufacturer of simple, elegant designer fashion made of high-quality materials.
Strenesse reached the zenith of its corporate success in the 1990s. In 1993 a somewhat less formal second women's line was introduced with "Strenesse Blue". From 1995, the label presented its women's fashion at the Milan Fashion Weeks. During the 1990s Strenesse also began to have shoes and accessories manufactured under licence. Since 2001, fragrances and cosmetics have also been marketed under the Strenesse label. And one year later, a men's collection was finally designed for the first time under the name "Strenesse Men".
In 2000 the economic success of the brand was crowned with the IPO. Through expansion in Europe, Japan and the USA, Strenesse has over the years become the internationally most famous German fashion brand in the upper segment alongside Escada, Hugo Boss and Joop! Strenesse also became known to a broad public as an outfitter for Lufthansa's female ground and flight attendant personnel. The fact that Strenesse was the official outfitter of the German national football team between 2006 and 2013 also contributed to the brand's popularity.
In our online shop you can shop to your heart's content in the entire Strenesse range. Start with a short and a blouse, add a sweater or a blazer to the tops, find the matching skirt or trousers and round off your Strenesse outfit with a jacket for colder days. The serious business look of the label, which at the same time always radiates an extravagant femininity, guarantees you exactly the right effect at work as well as in your free time. Of course you can also find designer second hand accessories by Strenesse, like shoes, bags, shoppers and bracelets. With your favourite Strenesse pieces from the online shop of Vite EnVogue you always have a stylish and elegant appearance!
