Balenciaga

The Balenciaga company has been around for more than 80 years. After having disappeared from the world of big fashion shops, the brand is currently experiencing a true renaissance. In 2018 it was considered the "hottest brand in the world".

Balenciaga focuses on very simple and plain designs for its products, such as tops that only show the brand name. But also people who prefer their clothes to be colourful and eye-catching may find something in the brand's range. Here the brand inspires above all with colourful sneakers. Also in our designer second hand assortment at Vite EnVogue you can find many different designs from Balenciaga for a variety of tastes.

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Balenciaga

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Image 1 of Ankle Boots EUR 41.5 Blue | Vite EnVogue Ankle Boots EUR 41.5 Blue | Vite EnVogue
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Image 1 of Ankle Boots EUR 38.5 Blue | Vite EnVogue Ankle Boots EUR 38.5 Blue | Vite EnVogue
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Image 1 of Hooded Sweatshirt S Pink | Vite EnVogue Hooded Sweatshirt S Pink | Vite EnVogue
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Image 1 of Hooded Sweatshirt M Blue | Vite EnVogue Hooded Sweatshirt M Blue | Vite EnVogue
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Image 1 of Jumper S Purple | Vite EnVogue Jumper S Purple | Vite EnVogue
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Image 1 of Ankle Boots EUR 38.5 Black | Vite EnVogue Ankle Boots EUR 38.5 Black | Vite EnVogue
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Image 1 of Peaked Cap Black | Vite EnVogue
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Image 1 of Sneakers EUR 39 White | Vite EnVogue Sneakers EUR 39 White | Vite EnVogue
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Image 1 of Shirt 32 Black | Vite EnVogue Shirt 32 Black | Vite EnVogue
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Brandnew
Image 1 of Ankle Boots EUR 39 Gray | Vite EnVogue Ankle Boots EUR 39 Gray | Vite EnVogue
Image 1 of Triple S Sneakers EUR 41 Pink | Vite EnVogue Triple S Sneakers EUR 41 Pink | Vite EnVogue
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Image 1 of Shirt XS White | Vite EnVogue Shirt XS White | Vite EnVogue
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Image 1 of Hooded Sweatshirt XS Gray | Vite EnVogue Hooded Sweatshirt XS Gray | Vite EnVogue
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Image 1 of Summer Jacket 38 Pink | Vite EnVogue Summer Jacket 38 Pink | Vite EnVogue
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Image 1 of Key chain Metallic | Vite EnVogue
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Image 1 of Shoulder Bag Gray | Vite EnVogue Shoulder Bag Gray | Vite EnVogue
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Image 1 of Wedges EUR 40 Gray | Vite EnVogue Wedges EUR 40 Gray | Vite EnVogue
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Image 1 of Shirt 34 Pink | Vite EnVogue Shirt 34 Pink | Vite EnVogue
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Image 1 of Between-seasons Jacket 34 Black | Vite EnVogue Between-seasons Jacket 34 Black | Vite EnVogue
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Image 1 of Clutch Multicolored | Vite EnVogue Clutch Multicolored | Vite EnVogue
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Image 1 of Warp Bracelet Black | Vite EnVogue Warp Bracelet Black | Vite EnVogue
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Image 1 of Crossbody Bag Black | Vite EnVogue Crossbody Bag Black | Vite EnVogue
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Image 1 of Wallet Black | Vite EnVogue Wallet Black | Vite EnVogue
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Image 1 of Wool Coat 36 Red | Vite EnVogue Wool Coat 36 Red | Vite EnVogue
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Image 1 of Hacker Project  x Gucci Crossbody Bag Multicolored | Vite EnVogue Hacker Project  x Gucci Crossbody Bag Multicolored | Vite EnVogue
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Image 1 of Shoulder Bag Black | Vite EnVogue Shoulder Bag Black | Vite EnVogue
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Brandnew
Image 1 of Sandals EUR38 Green | Vite EnVogue Sandals EUR38 Green | Vite EnVogue
Image 1 of Shoulder Bag Blue | Vite EnVogue Shoulder Bag Blue | Vite EnVogue
- 19%
Image 1 of BA 128 Sunglasses Brown | Vite EnVogue BA 128 Sunglasses Brown | Vite EnVogue
Image 1 of Track Sneakers EUR 40 Black | Vite EnVogue Track Sneakers EUR 40 Black | Vite EnVogue
Image 1 of LeatherJacket 42 Blue | Vite EnVogue LeatherJacket 42 Blue | Vite EnVogue
- 15%
Image 1 of Sweatshirt M Gray | Vite EnVogue Sweatshirt M Gray | Vite EnVogue
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Image 1 of Cocktail Dress 32 Black | Vite EnVogue Cocktail Dress 32 Black | Vite EnVogue
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Image 1 of Shirt S Multicolored | Vite EnVogue Shirt S Multicolored | Vite EnVogue
Image 1 of Handbag Gray | Vite EnVogue Handbag Gray | Vite EnVogue
- 5%
Image 1 of Boots EUR 37 Black | Vite EnVogue Boots EUR 37 Black | Vite EnVogue
- 24%
Image 1 of Heeled Mules EUR38 Black | Vite EnVogue Heeled Mules EUR38 Black | Vite EnVogue
Image 1 of Triple S Sneakers EUR 40 White | Vite EnVogue Triple S Sneakers EUR 40 White | Vite EnVogue
- 14%
Image 1 of Mini Skirt 38 Multicolored | Vite EnVogue Mini Skirt 38 Multicolored | Vite EnVogue
Image 1 of Wool Jumper L Black | Vite EnVogue Wool Jumper L Black | Vite EnVogue
Image 1 of Sandals EUR 37.5 Black | Vite EnVogue Sandals EUR 37.5 Black | Vite EnVogue
- 20%
Image 1 of High-Top Sneakers EUR 41 Gray | Vite EnVogue High-Top Sneakers EUR 41 Gray | Vite EnVogue
Image 1 of Wool Cap Red | Vite EnVogue
Image 1 of Track Sneakers EUR 41 Multicolored | Vite EnVogue Track Sneakers EUR 41 Multicolored | Vite EnVogue
Image 1 of Shirt Blouse 34 Black | Vite EnVogue Shirt Blouse 34 Black | Vite EnVogue
Image 1 of Handbag Brown | Vite EnVogue Handbag Brown | Vite EnVogue
Image 1 of Between-seasons Jacket 36 Green | Vite EnVogue Between-seasons Jacket 36 Green | Vite EnVogue
Image 1 of Wool Skirt 36 Black | Vite EnVogue Wool Skirt 36 Black | Vite EnVogue
- 20%
Image 1 of Sandals EUR38 Red | Vite EnVogue Sandals EUR38 Red | Vite EnVogue
Image 1 of Shift Dress M Black | Vite EnVogue Shift Dress M Black | Vite EnVogue
- 51%
Image 1 of Loafers EUR38 Black | Vite EnVogue Loafers EUR38 Black | Vite EnVogue
- 62%
Image 1 of Trousers 38 Black | Vite EnVogue Trousers 38 Black | Vite EnVogue
- 14%
Image 1 of Dress 34 Gray | Vite EnVogue Dress 34 Gray | Vite EnVogue
Image 1 of Mini Skirt 36 Gray | Vite EnVogue Mini Skirt 36 Gray | Vite EnVogue
Image 1 of BA 90 53N Sunglasses Brown | Vite EnVogue BA 90 53N Sunglasses Brown | Vite EnVogue
- 17%
Image 1 of Skirt 40 Black | Vite EnVogue Skirt 40 Black | Vite EnVogue
- 15%
Image 1 of Speed Trainer High-Top Sneakers EUR 41 Black | Vite EnVogue Speed Trainer High-Top Sneakers EUR 41 Black | Vite EnVogue
Image 1 of Bracelet Orange | Vite EnVogue Bracelet Orange | Vite EnVogue
Image 1 of BB0046S Sunglasses Black | Vite EnVogue BB0046S Sunglasses Black | Vite EnVogue
- 4%
Image 1 of Sneakers EUR 42 Red | Vite EnVogue Sneakers EUR 42 Red | Vite EnVogue

Balenciaga – Premium fashion in the 20th century

The brand Balenciaga was founded in 1937 by Cristóbal Balenciaga in the French capital Paris. In the period from the 1940s to the 1960s, the brand was the epitome of upscale French fashion and set in this time again and again very groundbreaking trends in the fashion world. This changed, however, with the death of the founder Cristóbal Balenciaga in 1972. The company changed hands several times from that point on and began to withdraw more and more from the fashion world. Instead, the focus of Balenciaga was increasingly directed to the field of perfume.

The renewed rise after the new beginning

It was not until the end of the 20th century that the company changed its strategy again. Starting in 1997, Balenciaga hired several new designers who initiated the fashion reboot of the brand.

Initially, the main focus was only on fashion for women, but in 2002 Balenciaga began to produce menswear as well as luxury accessories. Through this change in strategy, Balenciaga then managed to climb back into the top league of the fashion world, so that today the brand stands for luxury fashion like few others.

Balenciaga's extraordinary strategy

A big factor in Balenciaga's impressive rise since the late 1990s has been the company's unusual strategy. For example, unlike the fashion world's usual practice, for a time Balenciaga held not four but "only" two fashion shows a year. 

This step led to the fact that the fashion of Balenciaga hung for a longer time in the respective stores than the collections of the competition. This forced the respective retailers to distribute Balenciaga's fashion more actively in order to be able to sell the offered products for a longer period of time. In doing so, they took some of the marketing away from the brand itself. In addition, this move decreased the likelihood that Balenciaga's products would be sold at reduced prices during a clearance sale, as they were part of the current collection for much longer. Thus, the profit margin from the products as a whole increased significantly.

Buy Balenciaga at Vite EnVogue

In addition, Balenciaga repeatedly relies on controversial designs. For example, the brand produced a shirt that resembled the work clothes of a DHL messenger or designed a bag that could pass for a copy of the blue carrier bags of the furniture store Ikea - with the difference that the Balenciaga bag cost 2,000 euros instead of just 50 cents. Since these designs each attracted a lot of attention, and internet portals and magazines around the world reported on them, the brand received an enormous amount of publicity and attention without having to pay for it. 

If you want to be part of this unconventional lifestyle of the cult brand, take a look at our designer second hand selection at Vite EnVogue and choose one of the cool Balenciaga looks.