Data protection Vite-EnVogue


The protection of personal data and the responsible use of information that you entrust to us are an important and particular concern to us. Reverse-Retail GmbH ( VITE ENVOGUE ) processes personal data only in accordance with the legal regulations . These are in particular the EU data protection basic regulation (DSGVO) and the Federal Data Protection Act (BDSG) .

With this privacy policy is to inform you about how, to what extent and for what purposes we process personal information when using our website and the online shop.

1. Responsible and Data Protection Officer

Responsible in terms of data protection law is the Reverse-Retail GmbH, Schackenburgallee 41a , 22525 Hamburg , Telephone: 040-284 67680 , Mail: [email protected] .


Our Data protection officers can be reached at 
Reverse Retail GmbH 
Data Protection Commissioner 
Schnackenburgallee 41a 
22525 Hamburg 
[email protected]

2. Processing of your personal data

The subject of data protection is personal data. This is information that can be assigned to a specific or identifiable person , such as name, address, e-mail address and telephone number.

Basically, the processing of personal data is not required for the use of this website . To a data collection and - processing occurs when giving voluntarily your personal data. This is explained in paragraphs 4 to 7 .

The data we collect automatically when visiting our website is explained in section 3 below .

3. Automatic collection and processing of data when visiting the website

When you visit our website for the first time, or if required again , we will show you a "cookie banner" to inform you that we use cookies and other tracking technology to improve the user experience on our website, as well as for web analytics and analytics of interest-oriented advertising. The associated data processing is described in detail in this section 3 . As stated in the cookie banner, you agree to this use when you click "accept" or continue to use our website. You may limit your consent to the setting of cookies in whole or in part by configuring the browser settings accordingly and deactivating the setting of cookies in whole or in part. T he purpose you available options are described in detail below.

3.1.  Data processing to enable website use

When you visit our website, we collect the necessary data to enable you to use it (usage data). This includes your IP address and data on the beginning, end and object of your use of the website and, if necessary data for identification (eg your login information when you log into your personal space). In addition , this includes the technical data transmitted by your browser, such as browser type / browser version , the previously visited website (referrer URL ) , monitor resolution , operating system, optionally devices i nformation (for example, device type), etc. We process th e se Usage data for provision and the needs-based design of this website in our legitimate interest ( Art.   6 para.   1 p.   1 lit.   f DSGVO ) .

They are always deleted once he's no longer needed. For processing of pseudonymous usage profiles, see paragraph 3.3 .

3.2. Cookies

If you visit our website, it may be that information is stored in the form of a cookie on your computer. Cookies are small text files that are sent from a web server to your browser and stored on your computer's hard drive. This makes it possible to recognize you when you visit the website repeatedly. So we can guarantee a better functionality of the site and avoid, for example, that you have to log in repeatedly, or perform a web analysis (see section 5.3).

There are different types of cookies. A distinction must be made between cookies that are set when visiting a website by the operator of the website (also known as "first-party cookies") and third-party cookies (also known as "third-party cookies"). Only the first mentioned cookies give us the technical control. On the other hand, there are cookies that are stored on your computer only during your visit to our website (also known as "session cookies") and cookies that are stored for longer periods. The following cookies are placed on our website directly by us:

Surname purpose storage time
__cfduid Identification for the CDN 1 year
__csrf_token-1 Protection against script manipulations session
__csrf_token- 2 Protection against script manipulations session
AWSELB Magazine modulation session
Findologic-identity Website / Product Search Local Store
JSESSIONID Magazine modulation session
styla Magazine modulation 1 year
x-ua-device device Discovery session
_ga, _gat, _gid, test_cookie Google: Website Usage Statistics session
_hjIncludedInSample HotJar: interest- oriented advertising session
_ op , _ os , collect Google Analytics session
_ou, IDE Google Analytics 1 year
_stl Styla magazine 2 years
_stl_gid Styla magazine 24 hours
{GUID} VE Interactive: web analysis, interest- oriented advertising session
uid Criteo: interest- based advertising 1 year
Criteo Criteo: interest- based advertising 30 days
oath Criteo: website usage statistics 6 months
cto_lwid Criteo: interest- based advertising Local Store
Fri. Facebook: interest-based advertising 3 months
mp _ # _ mixpanel Styla magazine 1 year
opt-out Awin: Interest- oriented advertising session
tr Facebook: interest- oriented advertising session
VeCookieCookieData ,ve-session-id Awin: Interest- oriented advertising Local storage

Most browsers are set to automatically accept cookies. You can deactivate the saving of cookies in your browser and you can always delete them from your hard disk. We would like to point out that use of our online shops without cookies is only possible to a limited extent. In particular, an order without cookies is basically not feasible.

However, you can only prevent certain cookies from being set via your browser (eg third-party cookies), for example if you want to prevent web tracking. For more information, see the help function of your browser. For more information on third-party cookies that are set or processed when you visit our website, please refer to Section 3.3 and in the privacy statements of the providers mentioned there .

3.3. Pseudonymous usage profiles for advertising and market research (web tracking and analysis)

For advertising, market research and to make the use of our website as pleasant as possible, VITE uses ENVOGUE web tracking systems. Here, data about the use of our website is stored in pseudonymous user profiles. This will enable us to further develop our website and tailor our content to your needs. In addition, the usage profiles are used for so-called retargeting. This allows VITE ENVOGUE to place interesting offers on other websites you visit. The pseudonymous usage profiles are not merged with personal data.


You can object to the creation of pseudonymous usage profiles. On the one hand, you can prevent the setting of cookies in your browser (see paragraph 3.2 ). On the other hand you can install in your browser a plugin to protect your privacy, which offers the possibility to prevent tracking - eg AdBlock, Ghostery or NoScript (please note the privacy policy of the respective plugin provider). In addition, some tracking providers are members of industry associations (see below for details), through whose websites you can object to the usage-based online advertising of their respective members. Below you will find the websites of these associations for a convenient provider-wide opt-out:


The following table shows the tracking technologies used on our website (which may include cookies, see paragraph 3.2 ) and the respective providers who process usage data in pseudonymous profiles for the respective purposes . In addition, the link to the privacy policy of the provider is given and we explain how you can turn off the web tracking by the individual service providers targeted with effect for the future or on. As a rule, a special cookie is stored on your device to switch off, which excludes the collection of usage data from your devices by the respective provider for the future; Please note that you may need to reset this cookie when deleting cookies from your computer.

Tool/ suppliers purpose Link to the privacy policy of the provider /Prevention of processing
Criteo : Criteo SA, 32 Rue Blanche, 75009 Paris, France Web analysis, interests ­ oriented advertising Prevent Processing: Via Anti-Tracking Cookie(see anti-tracking website ) or via the EDAAwebsite
Facebook Exchange (FBX) / Facebook Custom Audience : Facebook, 1601 S. California Avenue, Palo Alto, 94304 CA, USA Web analysis, interests ­ oriented advertising Further information on data protection Prevent processing: via anti-tracking cookie (see privacy policy )
Facebook Pixel : 1601 S. California Avenue, Palo Alto, 94304 CA, USA Web analysis, interest-oriented advertising ( ) and Prevent processing: via anti-tracking cookie (seeprivacy policy )
Google Analytics:Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA Web analysis, interests ­ oriented advertising Prevent processing: via browser plug-in (see add-on ) and further information in section 3 .3.1.
Google Double-Click ,Google AdWords Conversion, Google Dynamic Remarketing: Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA Web analysis, interests ­ oriented advertising Prevent processing: Per Google's Ads PreferencesManager and for more information, see section 3.3.2 .
Open Track: SHEROES UG Overseas Boulevard 2 20457 Hamburg Web analysis, interests ­ oriented advertising Prevention of processing: By anti-tracking cookie (see )
Outbrain: Outbrain UK Limited, 5 New Bridge Street, London, EC4V 6JA, UK Web analysis, interests ­ oriented advertising Prevent processing: via anti-tracking cookie ( seeprivacy policy )
Zanox / Awin : AWIN AG, Eichhornstrasse 3, 10785 Berlin Web analysis, interest-oriented advertising Preventing processing : By anti-tracking cookie(see the privacy policy )

3.3.1.    Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC , 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies (see section 4.2 ) to enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, your IP address will be truncated and anonymised by Google within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website Google will use this information to evaluate your use of the website, compiling reports on website activity and to provide other website EXPLOITATION and internet related services to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by adjusting your browser software and the rejection (see section 3 .2) or an em Privacy plugin (see paragraph 3 .3). In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install ( ). Alternatively, you can prevent the collection by Google Analytics by setting a so-called " anti-tracking cookie " on your computer; use the following link: Set anti-tracking cookie .

For more information about privacy at Google Analytics, please visit: .

3.3.2.    Google Double-Click (including Floodlight and Spotlight), Google AdWords Conversion, Google Dynamic Remarketing

We also use Google Analytics to analyze data from the Google services AdWords and DoubleClick for statistical purposes. For example, to improve our offerings, we can analyze what happens when someone clicks on our ad, such as whether the user has purchased our product or viewed the ad from a mobile phone. You will also receive interest-based advertising through these services. If you do not want to do that, you can disable it through Google's Ads Preferences Manager: .


DoubleClick sets a cookie on your computer to record your surfing behavior on various websites (tracking) and play interest-based advertising. If you want to permanently disable this, you can download a plug-in at the following link to disable the DoubleClick cookie:

3.4.                Google Tag Manager

This website uses Google Tag Manager to manage website tags. A tag is a JavaScript snippet used to send information from a web site to third parties, especially as part of web tracking. The Google Tag Manager tool itself does not collect personally identifiable information. The tool triggers other tags, which in turn may capture data (eg Google Analytics tag). Google Tag Manager does not access this data. If disabled at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager. This makes it easier to effectively implement your need for tracking methods.

3.5.                Social networks and YouTube

Our website contains links to social networks (eg Facebook, Instagram ). These social networks are operated exclusively by third parties. If these links en success, are possibly transmitted information to these third parties, including your IP address that you used our website and which link you clicked. The purpose and scope of the data collection through the social networks as well as the further processing and use of your data as well as your related rights and setting options for the protection of your privacy , you can refer to the respective privacy policy of the operator. You can find these for the mentioned providers via the following links:

Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, United States

Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, United States

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA

4th                     Advertising that you have agreed to (subscription newsletter)

If you want to receive a newsletter and our r register for it, we collect your e-mail address and send you an email with a confirmation link that you must click on to our newsletter.

The legal basis of processing is your consent (Article 6 (1) (a) GDPR). This consent can be revoked at any time and unsubscribe d s newsletter. A way to explain the contradiction can be found in every newsletter and every other advertising e-mail we send you.

5th                     Advertising that can contradict you

If you have purchased from us and have not objected to the sending of advertising, we use your e-mail address to inform you about our offers. You may object to the use of your e-mail address and / or postal address for advertising purposes at any time, as indicated in paragraph   14 of this Privacy Policy and at the end of each newsletter.

6th                     contact form

If you contact us via the contact form, we will store your details (your title, first and Zuna men, e-mail, the subject and body of your message, where indicated the Telephones Interest m s) and converting them to your inquiry to edit. The legal basis for this data processing is - depending on the subject matter of your message - the admissibility of the processing in the context of the contract initiation, a contract or our legitimate interest in the provision of a contact form for general inquiries (Art.   6 para. 1 lit. b or f DSGVO).

7th                     Create a customer account

You have on our site the opportunity to create your personal account for online s hop. In your customer account you can deposit your personal information so that you do not have to enter it repeatedly when ordering repeatedly. We store when creating the customer account your title, first name and To, email address and your chosen password. You can also supply and Rechnungsa dresse s, deposit payment, date of birth and telephone number. Your phone number we use to provide the best possible customer service and shipping problems i v to go proakt on them. Your date of birth, we use so that we can offer additional services on their birthday.

After successful registration you will automatically receive a confirmation by e-mail. The e-mail address you provided also serves as the access code for the customer account.

Your details can be deleted, edited and other settings at any time , such as preferred shipping and payment methods. You can also manage your delivery addresses , wishlists, and coupons , view your past and current orders in progress.


The legal basis of processing is your consent ( Article 6 (1) (a )) and our legitimate interest in the needs-based design of our online shop (Art. 6 para. 1 lit. f DSGVO ) .


Orders can be placed without registering as a "guest".

8th.                     Online Orders

You can place orders in our online shop via your customer account or as a " guest " . You have the choice as part of the ordering process.


If you order as a guest, you will be prompted to enter title, first name and To, address and e-mail and payment data during the ordering process. Your details will then be saved for each order.


If you want to order via your customer account, you have the option to log in to your customer account with your email and password during the ordering process . If you already have delivery and billing address, you can select it. If no addresses have been entered, you will be requested to register. The specified data will then be saved in your customer account.


We use your data in each case for the fulfillment of the purchase contract (Article 6 (1) (b) DSGVO).

9th                     Trusted Shop seal of quality

To display our Trusted Shops quality seal and any collected reviews and to offer the Trusted Shops products for buyers after placing an order, the Trusted Shops Trust Badge is included on our website. 

When the Trustbadge is called, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of the call, amount of data transmitted and the requesting provider (access data) and documents the call. These access data will not be evaluated and automatically overwritten within seven days after the end of your page visit. 

Other personal data will only be transferred to Trusted Shops, as far as you have consented to this, decide after the completion of an order for the use of Trusted Shops products or have already registered for use. In this case, the contractual agreement between you and Trusted Shops applies.


The integration of the quality label serves to safeguard our legitimate interests in optimal marketing of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO.

10th                 Transmission to third parties - recipients of personal data

As part of the mentioned purposes personal data to the plentyMarkets GmbH are passed that has worked for us and particularly in service delivery supportive t.

For the dispatch of advertisement and newsletters (numbers 4 and 5 ) we use the service providers Newsletter2Go GmbH and Emarsys Interactive Services GmbH .

In order to be able to process and deliver your order (clause 8 ) , we pass on your data within the scope of clause 5 to the respective delivery service commissioned with the delivery (in particular Deutsche Post, DHL or UPS) .

The Trustbadge and the services advertised with it (Section 9 ) are an offer of Trusted Shops GmbH.

In addition to their legal obligation to comply with all data protection regulations, these service providers are bound by us to further contractual data protection requirements. This regularly includes an obligation as a processor according to Art. 28 (3) GDPR.

Otherwise, we will only transfer personal data to third parties if this is legally permitted or you have previously consented. Any consent given may be withdrawn at any time with effect for the future. We only disclose your data to government agencies within the scope of legal obligations or as a result of an official order or court decision, and only to the extent permitted by data protection law.

11th                 Transmission to countries outside the EU

For the under number 7 and 8th In principle, transmission to countries outside the EU and the EEA (third countries) is not required and therefore does not take place. Moreover, data is only transmitted to third countries if it is ensured that the recipient of the data guarantees an adequate level of data protection within the meaning of Chapter V of the GDPR and that no other legitimate interests oppose the transfer of data. In order to ensure an adequate level of protection for the recipient of the data, we use in particular the model contracts of the EU Commission for the transfer of personal data to third countries.


The analytics and advertising service provider Google (see 3.3 ) is certified under the EU-US Privacy Shield, ensuring an adequate level of data protection. Facebook is also certified under the EU-US Privacy Shield.

12th                 deletion

We will delete your personal information as soon as you are with the processing s objectives pursued described here are no longer needed and as far as no legal retention requirements. In particular, German commercial and tax law contains retention periods of six years (for business letters in any form) and ten years (for accounting-related transactions).

13th                 data security

We have taken the necessary technical and organizational measures to protect your personal data from loss, destruction, manipulation and unauthorized access.


Our employees and all persons involved in the data processing are obliged to comply with the DSGVO, the BDSG and other data protection-relevant laws and the confidential handling of personal data. Our employees are trained accordingly. Both internal and external audits ensure compliance with all data protection processes at VITE ENVOGUE .


To protect our users' personal information, we use a secure online transmission method known as Secure Socket Layer (SSL) transmission. This is indicated by the fact that the address component http: // one ( "https: //") is attached to "s" or a green, closed padlock icon appears in the browser. Click on the icon to get information about the used SSL certificate. SSL encryption ensures secure and complete transmission of your data.

14th                 Your rights

Data protection law grants you a number of rights in relation to data relating to your person (so-called "victim rights"). Generally these are

  • the right to request information about the personal data stored with us about you,
  • the right to correct incorrect data,
  • the right to delete data that may no longer be stored,
  • the right to restrict processing in certain cases,
  • the right to object to the processing if it is based on legitimate interests and if they assert contrary interests justified in their situation (Article 21 (1) GDPR),
  • the right to object to processing for purposes of direct mail (Art.   21 (2) GDPR),
  • the right of data portability, ie the transfer of data that you have provided in electronic form to you or to a third party, and
  • the right to revoke any consent given with effect for the future.

Whether and to what extent these rights exist in individual cases and which conditions apply is stated in the GDPR and the BDSG. You also have the right to complain to the competent data protection supervisory authority in Hamburg. However, if you have questions or complaints about privacy at VITE ENVOGUE or wish to exercise your rights, we recommend that you first contact our Privacy Officer (see Section 1 ) .

15th                 No automated case decision

We do not use your personal data for automated individual case decisions within the meaning of Art. 22 (1) GDPR .

16th                 Change of privacy policy

New legal requirements, corporate decisions or technical developments may require changes in our privacy policy. The privacy policy will then be adjusted accordingly. You can always find the latest version on our website.

As of May 2018