Balenciaga

The Balenciaga company has been around for more than 80 years. After having disappeared from the world of big fashion shops, the brand is currently experiencing a true renaissance. In 2018 it was considered the "hottest brand in the world".

Balenciaga focuses on very simple and plain designs for its products, such as tops that only show the brand name. But also people who prefer their clothes to be colourful and eye-catching may find something in the brand's range. Here the brand inspires above all with colourful sneakers. Also in our designer second hand assortment at Vite EnVogue you can find many different designs from Balenciaga for a variety of tastes.

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Balenciaga

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New in
Image 1 of Speed Trainer High-Top Sneakers EUR 40 Black | Vite EnVogue Speed Trainer High-Top Sneakers EUR 40 Black | Vite EnVogue
New in
Image 1 of Sandals EUR 38.5 Navy | Vite EnVogue Sandals EUR 38.5 Navy | Vite EnVogue
New in
Image 1 of Triple S Sneakers EUR 35 Multicolored | Vite EnVogue Triple S Sneakers EUR 35 Multicolored | Vite EnVogue
New in
Brandnew
Image 1 of Triple S Sneakers EUR 39 Black | Vite EnVogue Triple S Sneakers EUR 39 Black | Vite EnVogue
New in
Image 1 of Triple S Sneakers EUR 36 Multicolored | Vite EnVogue Triple S Sneakers EUR 36 Multicolored | Vite EnVogue
New in
Image 1 of Speed Trainer High-Top Sneakers EUR 40 Black | Vite EnVogue Speed Trainer High-Top Sneakers EUR 40 Black | Vite EnVogue
New in
Image 1 of Sandals EUR38 Light Brown | Vite EnVogue Sandals EUR38 Light Brown | Vite EnVogue
New in
Image 1 of Heeled Sandals EUR 40 Yellow | Vite EnVogue Heeled Sandals EUR 40 Yellow | Vite EnVogue
New in
Image 1 of Ankle Boots EUR 38.5 Black | Vite EnVogue Ankle Boots EUR 38.5 Black | Vite EnVogue
New in
Brandnew
Image 1 of Ankle Boots EUR 39 Dark Gray | Vite EnVogue Ankle Boots EUR 39 Dark Gray | Vite EnVogue
New in
Image 1 of Wedges EUR 40 Black | Vite EnVogue Wedges EUR 40 Black | Vite EnVogue
- 67%
Image 1 of Ankle Boots EUR 37.5 Royalblue | Vite EnVogue Ankle Boots EUR 37.5 Royalblue | Vite EnVogue
New in
Image 1 of Arena Sneakers EUR38 Blue | Vite EnVogue Arena Sneakers EUR38 Blue | Vite EnVogue
- 28%
Image 1 of Sandals EUR 37 Pink | Vite EnVogue Sandals EUR 37 Pink | Vite EnVogue
Image 1 of High Heels EUR 40 Gray | Vite EnVogue High Heels EUR 40 Gray | Vite EnVogue
Image 1 of Sneakers EUR 36 Multicolored | Vite EnVogue Sneakers EUR 36 Multicolored | Vite EnVogue
Image 1 of High-Top Sneakers EUR 36 Bordeaux | Vite EnVogue High-Top Sneakers EUR 36 Bordeaux | Vite EnVogue
Image 1 of Triple S Sneakers EUR 41 White | Vite EnVogue Triple S Sneakers EUR 41 White | Vite EnVogue
- 26%
Image 1 of Trainers EUR 40 Bordeaux | Vite EnVogue Trainers EUR 40 Bordeaux | Vite EnVogue
Image 1 of Triple S Sneakers EUR38 Multicolored | Vite EnVogue Triple S Sneakers EUR38 Multicolored | Vite EnVogue
Image 1 of Ceinture Ankle Boots EUR 35.5 Black | Vite EnVogue Ceinture Ankle Boots EUR 35.5 Black | Vite EnVogue
Image 1 of Speed Trainer High-Top Sneakers EUR 39 Light Gray | Vite EnVogue Speed Trainer High-Top Sneakers EUR 39 Light Gray | Vite EnVogue
- 39%
Image 1 of High Heels EUR38 Silver | Vite EnVogue High Heels EUR38 Silver | Vite EnVogue
Brandnew
Image 1 of High-Top Sneakers EUR38 Multicolored | Vite EnVogue High-Top Sneakers EUR38 Multicolored | Vite EnVogue
- 20%
Image 1 of Sneakers EUR 40 Black | Vite EnVogue Sneakers EUR 40 Black | Vite EnVogue
Image 1 of Heeled Mules EUR 36 Fuchsia | Vite EnVogue Heeled Mules EUR 36 Fuchsia | Vite EnVogue
Image 1 of Sneakers EUR 40 Multicolored | Vite EnVogue Sneakers EUR 40 Multicolored | Vite EnVogue
Image 1 of Sandals EUR38 Brown | Vite EnVogue Sandals EUR38 Brown | Vite EnVogue
Brandnew
Image 1 of Overknee Boots EUR 39 Blue | Vite EnVogue Overknee Boots EUR 39 Blue | Vite EnVogue
- 25%
Image 1 of Sneakers EUR 37 Multicolored | Vite EnVogue Sneakers EUR 37 Multicolored | Vite EnVogue
- 15%
Image 1 of Trainers EUR 39 Black | Vite EnVogue Trainers EUR 39 Black | Vite EnVogue
Image 1 of High Heels EUR 41 Neon Pink | Vite EnVogue High Heels EUR 41 Neon Pink | Vite EnVogue
Image 1 of Track Sneakers EUR 41 Multicolored | Vite EnVogue Track Sneakers EUR 41 Multicolored | Vite EnVogue
Image 1 of Runner Trainers EUR 40 Gray | Vite EnVogue Runner Trainers EUR 40 Gray | Vite EnVogue
Image 1 of Sneakers EUR38 Multicolored | Vite EnVogue Sneakers EUR38 Multicolored | Vite EnVogue
Brandnew
Image 1 of Ankle Boots EUR 36 Silver | Vite EnVogue Ankle Boots EUR 36 Silver | Vite EnVogue
Image 1 of Race Runner Sneakers EUR38 Red | Vite EnVogue Race Runner Sneakers EUR38 Red | Vite EnVogue
Brandnew
Image 1 of Speed Trainer High-Top Sneakers EUR 37 Pink | Vite EnVogue Speed Trainer High-Top Sneakers EUR 37 Pink | Vite EnVogue
Image 1 of Ankle Boots EUR38 White | Vite EnVogue Ankle Boots EUR38 White | Vite EnVogue
Image 1 of Sandals EUR 42 Pink | Vite EnVogue Sandals EUR 42 Pink | Vite EnVogue
- 16%
Image 1 of Triple S Sneakers EUR 41 Pink | Vite EnVogue Triple S Sneakers EUR 41 Pink | Vite EnVogue
Image 1 of Wedges EUR 36 Black | Vite EnVogue Wedges EUR 36 Black | Vite EnVogue
Image 1 of Race Runner Sneakers EUR 39 Multicolored | Vite EnVogue Race Runner Sneakers EUR 39 Multicolored | Vite EnVogue
Brandnew
Image 1 of Triple S Sneakers EUR 41 Black | Vite EnVogue Triple S Sneakers EUR 41 Black | Vite EnVogue
Image 1 of Race Runner Sneakers EUR 37 Blue | Vite EnVogue Race Runner Sneakers EUR 37 Blue | Vite EnVogue
Image 1 of Wedges EUR 39 Brown | Vite EnVogue Wedges EUR 39 Brown | Vite EnVogue
- 6%
Brandnew
Image 1 of Overknee Boots EUR 37,5 Fuchsia | Vite EnVogue Overknee Boots EUR 37,5 Fuchsia | Vite EnVogue
- 19%
Image 1 of Chelsea Boots EUR 36 Black | Vite EnVogue Chelsea Boots EUR 36 Black | Vite EnVogue
- 56%
Image 1 of Ankle Boots EUR 39 Black | Vite EnVogue Ankle Boots EUR 39 Black | Vite EnVogue
- 24%
Image 1 of Ankle Boots EUR38 Black | Vite EnVogue Ankle Boots EUR38 Black | Vite EnVogue
Image 1 of Speed Trainer Sneakers EUR 35 Pink | Vite EnVogue Speed Trainer Sneakers EUR 35 Pink | Vite EnVogue
Image 1 of Race Runner Sneakers EUR 35 Silver | Vite EnVogue Race Runner Sneakers EUR 35 Silver | Vite EnVogue
Image 1 of Triple S Sneakers EUR 37 Multicolored | Vite EnVogue Triple S Sneakers EUR 37 Multicolored | Vite EnVogue
Image 1 of Triple S Sneakers EUR 36 Light Gray | Vite EnVogue Triple S Sneakers EUR 36 Light Gray | Vite EnVogue
Brandnew
Image 1 of High-Top Sneakers EUR 35 Black | Vite EnVogue High-Top Sneakers EUR 35 Black | Vite EnVogue
Image 1 of Ankle Boots EUR 39 Gray | Vite EnVogue Ankle Boots EUR 39 Gray | Vite EnVogue
Brandnew
Image 1 of Sneakers EUR38 Navy | Vite EnVogue Sneakers EUR38 Navy | Vite EnVogue
- 20%
Image 1 of Sneakers EUR38 Black | Vite EnVogue Sneakers EUR38 Black | Vite EnVogue
Image 1 of Ankle Boots EUR 41.5 Navy | Vite EnVogue Ankle Boots EUR 41.5 Navy | Vite EnVogue
Image 1 of Ankle Boots EUR 38.5 Navy | Vite EnVogue Ankle Boots EUR 38.5 Navy | Vite EnVogue

Balenciaga – Premium fashion in the 20th century

The brand Balenciaga was founded in 1937 by Cristóbal Balenciaga in the French capital Paris. In the period from the 1940s to the 1960s, the brand was the epitome of upscale French fashion and set in this time again and again very groundbreaking trends in the fashion world. This changed, however, with the death of the founder Cristóbal Balenciaga in 1972. The company changed hands several times from that point on and began to withdraw more and more from the fashion world. Instead, the focus of Balenciaga was increasingly directed to the field of perfume.

The renewed rise after the new beginning

It was not until the end of the 20th century that the company changed its strategy again. Starting in 1997, Balenciaga hired several new designers who initiated the fashion reboot of the brand.

Initially, the main focus was only on fashion for women, but in 2002 Balenciaga began to produce menswear as well as luxury accessories. Through this change in strategy, Balenciaga then managed to climb back into the top league of the fashion world, so that today the brand stands for luxury fashion like few others.

Balenciaga's extraordinary strategy

A big factor in Balenciaga's impressive rise since the late 1990s has been the company's unusual strategy. For example, unlike the fashion world's usual practice, for a time Balenciaga held not four but "only" two fashion shows a year. 

This step led to the fact that the fashion of Balenciaga hung for a longer time in the respective stores than the collections of the competition. This forced the respective retailers to distribute Balenciaga's fashion more actively in order to be able to sell the offered products for a longer period of time. In doing so, they took some of the marketing away from the brand itself. In addition, this move decreased the likelihood that Balenciaga's products would be sold at reduced prices during a clearance sale, as they were part of the current collection for much longer. Thus, the profit margin from the products as a whole increased significantly.

Buy Balenciaga at Vite EnVogue

In addition, Balenciaga repeatedly relies on controversial designs. For example, the brand produced a shirt that resembled the work clothes of a DHL messenger or designed a bag that could pass for a copy of the blue carrier bags of the furniture store Ikea - with the difference that the Balenciaga bag cost 2,000 euros instead of just 50 cents. Since these designs each attracted a lot of attention, and internet portals and magazines around the world reported on them, the brand received an enormous amount of publicity and attention without having to pay for it. 

If you want to be part of this unconventional lifestyle of the cult brand, take a look at our designer second hand selection at Vite EnVogue and choose one of the cool Balenciaga looks.