Balenciaga

The Balenciaga company has been around for more than 80 years. After having disappeared from the world of big fashion shops, the brand is currently experiencing a true renaissance. In 2018 it was considered the "hottest brand in the world".

Balenciaga focuses on very simple and plain designs for its products, such as tops that only show the brand name. But also people who prefer their clothes to be colourful and eye-catching may find something in the brand's range. Here the brand inspires above all with colourful sneakers. Also in our designer second hand assortment at Vite EnVogue you can find many different designs from Balenciaga for a variety of tastes.

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Balenciaga

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- 69%
Image 1 of Trousers 38 Gray | Vite EnVogue Trousers 38 Gray | Vite EnVogue
- 29%
Image 1 of Sneakers EUR 37 Multicolored | Vite EnVogue Sneakers EUR 37 Multicolored | Vite EnVogue
- 11%
Image 1 of Earring Silver | Vite EnVogue Earring Silver | Vite EnVogue
- 17%
Brandnew
Image 1 of Overknee Boots EUR 37,5 Fuchsia | Vite EnVogue Overknee Boots EUR 37,5 Fuchsia | Vite EnVogue
- 24%
Image 1 of Heeled Mules EUR38 Black | Vite EnVogue Heeled Mules EUR38 Black | Vite EnVogue
- 58%
Image 1 of Ankle Boots EUR 39 Black | Vite EnVogue Ankle Boots EUR 39 Black | Vite EnVogue
- 67%
Image 1 of Pencil Skirts 36 Darkblue | Vite EnVogue Pencil Skirts 36 Darkblue | Vite EnVogue
- 32%
Image 1 of Ankle Boots EUR38 Black | Vite EnVogue Ankle Boots EUR38 Black | Vite EnVogue
- 3%
Image 1 of Handbag Black | Vite EnVogue Handbag Black | Vite EnVogue
- 17%
Image 1 of High-Top Sneakers EUR 37 Black | Vite EnVogue High-Top Sneakers EUR 37 Black | Vite EnVogue
- 20%
Image 1 of High-Top Sneakers EUR 41 Gray | Vite EnVogue High-Top Sneakers EUR 41 Gray | Vite EnVogue
- 51%
Image 1 of Loafers EUR38 Black | Vite EnVogue Loafers EUR38 Black | Vite EnVogue
- 51%
Image 1 of Speed Runner Tess Sneakers EUR 38 Multicolored | Vite EnVogue Speed Runner Tess Sneakers EUR 38 Multicolored | Vite EnVogue
- 24%
Image 1 of Shirt Blouse 34 Yellow | Vite EnVogue Shirt Blouse 34 Yellow | Vite EnVogue
- 42%
Brandnew
Image 1 of Speed sneakers D 38 burgundy | Vite EnVogue Speed sneakers D 38 burgundy | Vite EnVogue
- 32%
Image 1 of Mini Skirt 34 Navy | Vite EnVogue Mini Skirt 34 Navy | Vite EnVogue
- 11%
Image 1 of Ankle Boots EUR38 Bordeaux | Vite EnVogue Ankle Boots EUR38 Bordeaux | Vite EnVogue
- 41%
Brandnew
Image 1 of Boots EUR 37.5 Light Gray | Vite EnVogue Boots EUR 37.5 Light Gray | Vite EnVogue
- 15%
Image 1 of Between-seasons Coat 36 Gray | Vite EnVogue Between-seasons Coat 36 Gray | Vite EnVogue
- 11%
Image 1 of Heeled Sandals EUR38 Dark brown | Vite EnVogue Heeled Sandals EUR38 Dark brown | Vite EnVogue
- 12%
Image 1 of Winter Jacket 36 Red | Vite EnVogue Winter Jacket 36 Red | Vite EnVogue
- 6%
Image 1 of Shoulder Bag Red | Vite EnVogue Shoulder Bag Red | Vite EnVogue
- 19%
Image 1 of Ankle Boots EUR38 Black | Vite EnVogue Ankle Boots EUR38 Black | Vite EnVogue
- 18%
Image 1 of Sneakers EUR 39 Multicolored | Vite EnVogue Sneakers EUR 39 Multicolored | Vite EnVogue
- 41%
Brandnew
Image 1 of Boots EUR38 Light Gray | Vite EnVogue Boots EUR38 Light Gray | Vite EnVogue
- 43%
Image 1 of Skirt 34 Black | Vite EnVogue Skirt 34 Black | Vite EnVogue
- 29%
Brandnew
Image 1 of Ankle Boots EUR 37 Black | Vite EnVogue Ankle Boots EUR 37 Black | Vite EnVogue
- 29%
Image 1 of Loafers EUR 39.5 Gray | Vite EnVogue Loafers EUR 39.5 Gray | Vite EnVogue
- 68%
Image 1 of Trainers EUR 36 Multicolored | Vite EnVogue Trainers EUR 36 Multicolored | Vite EnVogue
- 61%
Image 1 of Sneakers EUR 36 Multicolored | Vite EnVogue Sneakers EUR 36 Multicolored | Vite EnVogue
- 8%
Image 1 of Evening Bag Light Brown | Vite EnVogue Evening Bag Light Brown | Vite EnVogue
- 67%
Image 1 of Ankle Boots EUR 38 Beige | Vite EnVogue Ankle Boots EUR 38 Beige | Vite EnVogue
- 29%
Image 1 of Ceinture Ankle Boots EUR 37.5 Black | Vite EnVogue Ceinture Ankle Boots EUR 37.5 Black | Vite EnVogue
- 17%
Image 1 of Top 34 Fuchsia | Vite EnVogue Top 34 Fuchsia | Vite EnVogue
- 14%
Image 1 of Between-seasons Coat 36 Black | Vite EnVogue Between-seasons Coat 36 Black | Vite EnVogue
- 18%
Image 1 of Sneakers EUR 37 Multicolored | Vite EnVogue Sneakers EUR 37 Multicolored | Vite EnVogue
- 29%
Image 1 of Shirt 34 Multicolored | Vite EnVogue Shirt 34 Multicolored | Vite EnVogue
- 26%
Image 1 of Paris High Top High-Top Sneakers EUR38 Brown | Vite EnVogue Paris High Top High-Top Sneakers EUR38 Brown | Vite EnVogue
- 18%
Image 1 of Ankle Boots EUR 37.5 Brown | Vite EnVogue Ankle Boots EUR 37.5 Brown | Vite EnVogue
- 18%
Image 1 of Ankle Boots EUR 37 Brown | Vite EnVogue Ankle Boots EUR 37 Brown | Vite EnVogue
- 18%
Image 1 of High Heels EUR 39.5 Bordeaux | Vite EnVogue High Heels EUR 39.5 Bordeaux | Vite EnVogue
- 47%
Image 1 of Shirt 32 Fuchsia | Vite EnVogue Shirt 32 Fuchsia | Vite EnVogue
- 17%
Image 1 of High-Top Sneakers EUR 39 Black | Vite EnVogue High-Top Sneakers EUR 39 Black | Vite EnVogue
- 43%
Brandnew
Image 1 of Boots EUR 37 Light Gray | Vite EnVogue Boots EUR 37 Light Gray | Vite EnVogue
- 17%
Image 1 of Between-seasons Coat 34 Multicolored | Vite EnVogue Between-seasons Coat 34 Multicolored | Vite EnVogue
- 18%
Image 1 of Loafers EUR 36 Black | Vite EnVogue Loafers EUR 36 Black | Vite EnVogue
- 18%
Image 1 of Loafers EUR 36.5 Black | Vite EnVogue Loafers EUR 36.5 Black | Vite EnVogue
- 15%
Image 1 of Ankle Boots EUR 39.5 Purple | Vite EnVogue Ankle Boots EUR 39.5 Purple | Vite EnVogue
- 14%
Image 1 of Ankle Boots EUR 40 Black | Vite EnVogue Ankle Boots EUR 40 Black | Vite EnVogue
- 3%
Image 1 of Ankle Boots EUR 37.5 Black | Vite EnVogue Ankle Boots EUR 37.5 Black | Vite EnVogue
- 6%
Image 1 of Shoulder Bag Purple | Vite EnVogue Shoulder Bag Purple | Vite EnVogue
- 24%
Image 1 of Dress 32 Multicolored | Vite EnVogue Dress 32 Multicolored | Vite EnVogue
- 29%
Image 1 of Jumpsuit 34 Red | Vite EnVogue Jumpsuit 34 Red | Vite EnVogue
- 15%
Image 1 of Crossbody Bag Gray | Vite EnVogue Crossbody Bag Gray | Vite EnVogue
- 17%
Image 1 of Chevre Shrug Hobo Handbag Bordeaux | Vite EnVogue Chevre Shrug Hobo Handbag Bordeaux | Vite EnVogue
- 19%
Image 1 of Hooded Sweatshirt 2XS Red | Vite EnVogue Hooded Sweatshirt 2XS Red | Vite EnVogue
- 20%
Image 1 of Cocktail Dress 36 Pink | Vite EnVogue Cocktail Dress 36 Pink | Vite EnVogue
- 20%
Image 1 of Silk Blouse 36 Black | Vite EnVogue Silk Blouse 36 Black | Vite EnVogue
- 28%
Image 1 of Shopper Blue | Vite EnVogue Shopper Blue | Vite EnVogue
- 27%
Image 1 of Mini Skirt 36 Black | Vite EnVogue Mini Skirt 36 Black | Vite EnVogue

Balenciaga – Premium fashion in the 20th century

The brand Balenciaga was founded in 1937 by Cristóbal Balenciaga in the French capital Paris. In the period from the 1940s to the 1960s, the brand was the epitome of upscale French fashion and set in this time again and again very groundbreaking trends in the fashion world. This changed, however, with the death of the founder Cristóbal Balenciaga in 1972. The company changed hands several times from that point on and began to withdraw more and more from the fashion world. Instead, the focus of Balenciaga was increasingly directed to the field of perfume.

The renewed rise after the new beginning

It was not until the end of the 20th century that the company changed its strategy again. Starting in 1997, Balenciaga hired several new designers who initiated the fashion reboot of the brand.

Initially, the main focus was only on fashion for women, but in 2002 Balenciaga began to produce menswear as well as luxury accessories. Through this change in strategy, Balenciaga then managed to climb back into the top league of the fashion world, so that today the brand stands for luxury fashion like few others.

Balenciaga's extraordinary strategy

A big factor in Balenciaga's impressive rise since the late 1990s has been the company's unusual strategy. For example, unlike the fashion world's usual practice, for a time Balenciaga held not four but "only" two fashion shows a year. 

This step led to the fact that the fashion of Balenciaga hung for a longer time in the respective stores than the collections of the competition. This forced the respective retailers to distribute Balenciaga's fashion more actively in order to be able to sell the offered products for a longer period of time. In doing so, they took some of the marketing away from the brand itself. In addition, this move decreased the likelihood that Balenciaga's products would be sold at reduced prices during a clearance sale, as they were part of the current collection for much longer. Thus, the profit margin from the products as a whole increased significantly.

Buy Balenciaga at Vite EnVogue

In addition, Balenciaga repeatedly relies on controversial designs. For example, the brand produced a shirt that resembled the work clothes of a DHL messenger or designed a bag that could pass for a copy of the blue carrier bags of the furniture store Ikea - with the difference that the Balenciaga bag cost 2,000 euros instead of just 50 cents. Since these designs each attracted a lot of attention, and internet portals and magazines around the world reported on them, the brand received an enormous amount of publicity and attention without having to pay for it. 

If you want to be part of this unconventional lifestyle of the cult brand, take a look at our designer second hand selection at Vite EnVogue and choose one of the cool Balenciaga looks.