Balenciaga

The Balenciaga company has been around for more than 80 years. After having disappeared from the world of big fashion shops, the brand is currently experiencing a true renaissance. In 2018 it was considered the "hottest brand in the world".

Balenciaga focuses on very simple and plain designs for its products, such as tops that only show the brand name. But also people who prefer their clothes to be colourful and eye-catching may find something in the brand's range. Here the brand inspires above all with colourful sneakers. Also in our designer second hand assortment at Vite EnVogue you can find many different designs from Balenciaga for a variety of tastes.

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Balenciaga

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Image 1 of Garffiti Strappy Sandals EUR38 Multicolored | Vite EnVogue Garffiti Strappy Sandals EUR38 Multicolored | Vite EnVogue
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Image 1 of Card Holder Black | Vite EnVogue Card Holder Black | Vite EnVogue
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Image 1 of Card Holder Red | Vite EnVogue Card Holder Red | Vite EnVogue
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Image 1 of Triple S Sneakers EUR 37 Multicolored | Vite EnVogue Triple S Sneakers EUR 37 Multicolored | Vite EnVogue
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Image 1 of Downtown XS Shoulder Bag Green | Vite EnVogue Downtown XS Shoulder Bag Green | Vite EnVogue
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Image 1 of Belt Bag Gray | Vite EnVogue Belt Bag Gray | Vite EnVogue
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Image 1 of Dress 40 Multicolored | Vite EnVogue Dress 40 Multicolored | Vite EnVogue
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Image 1 of BA345F Sunglasses Brown | Vite EnVogue BA345F Sunglasses Brown | Vite EnVogue
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Image 1 of Hooded Sweatshirt XS Dark Orange | Vite EnVogue Hooded Sweatshirt XS Dark Orange | Vite EnVogue
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Brandnew
Image 1 of Over-The-Knee Boots EUR 39.5 Black | Vite EnVogue Over-The-Knee Boots EUR 39.5 Black | Vite EnVogue
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Image 1 of Cocktail Dress 38 Black | Vite EnVogue Cocktail Dress 38 Black | Vite EnVogue
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Image 1 of Dress 34 Navy | Vite EnVogue Dress 34 Navy | Vite EnVogue
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Image 1 of Velo Handbag Gray | Vite EnVogue Velo Handbag Gray | Vite EnVogue
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Image 1 of High Heels EUR 39 Green | Vite EnVogue High Heels EUR 39 Green | Vite EnVogue
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Brandnew
Image 1 of Bistro XS Shopper Bag Multicolored | Vite EnVogue Bistro XS Shopper Bag Multicolored | Vite EnVogue
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Image 1 of Platform Sandals EUR 40 Black | Vite EnVogue Platform Sandals EUR 40 Black | Vite EnVogue
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Image 1 of Pants 34 Navy | Vite EnVogue Pants 34 Navy | Vite EnVogue
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Image 1 of Ville Small Handbag White | Vite EnVogue Ville Small Handbag White | Vite EnVogue
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Image 1 of Ballet Flats EUR 40 Multicolored | Vite EnVogue Ballet Flats EUR 40 Multicolored | Vite EnVogue
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Image 1 of Polo Shirt S Black | Vite EnVogue Polo Shirt S Black | Vite EnVogue
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Image 1 of Sneakers EUR 40 Multicolored | Vite EnVogue Sneakers EUR 40 Multicolored | Vite EnVogue
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Image 1 of Skirt 38 Black | Vite EnVogue Skirt 38 Black | Vite EnVogue
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Image 1 of Silk Shirt 32 Blue | Vite EnVogue Silk Shirt 32 Blue | Vite EnVogue
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Image 1 of Triple S Sneakers EUR38 White | Vite EnVogue Triple S Sneakers EUR38 White | Vite EnVogue
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Image 1 of Scarf Blueviolet | Vite EnVogue Scarf Blueviolet | Vite EnVogue
- 48%
Image 1 of Speed Runner Tess Sneakers EUR 38 Multicolored | Vite EnVogue Speed Runner Tess Sneakers EUR 38 Multicolored | Vite EnVogue
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Image 1 of Shoulder Bag Black | Vite EnVogue Shoulder Bag Black | Vite EnVogue
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Image 1 of Skirt 32 Multicolored | Vite EnVogue Skirt 32 Multicolored | Vite EnVogue
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Image 1 of BB0089SK Sunglasses Black | Vite EnVogue BB0089SK Sunglasses Black | Vite EnVogue
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Image 1 of Shirt Blouse 36 Green | Vite EnVogue Shirt Blouse 36 Green | Vite EnVogue
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Image 1 of Cocktail Dress XS Light Brown | Vite EnVogue Cocktail Dress XS Light Brown | Vite EnVogue
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Image 1 of Leggings L Multicolored | Vite EnVogue Leggings L Multicolored | Vite EnVogue
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Image 1 of Handbag Gray | Vite EnVogue Handbag Gray | Vite EnVogue
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Brandnew
Image 1 of Ankle Boots EUR 39 Dark Gray | Vite EnVogue Ankle Boots EUR 39 Dark Gray | Vite EnVogue
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Image 1 of Wool Jumper 36 Black | Vite EnVogue Wool Jumper 36 Black | Vite EnVogue
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Image 1 of Pumps EUR 39 Navy | Vite EnVogue Pumps EUR 39 Navy | Vite EnVogue
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Image 1 of Strappy Sandals EUR 41 Black | Vite EnVogue Strappy Sandals EUR 41 Black | Vite EnVogue
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Image 1 of Dress 40 Gray | Vite EnVogue Dress 40 Gray | Vite EnVogue
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Image 1 of Blazer 38 Black | Vite EnVogue Blazer 38 Black | Vite EnVogue
- 6%
Image 1 of Heeled Sandals EUR38 Dark brown | Vite EnVogue Heeled Sandals EUR38 Dark brown | Vite EnVogue
Image 1 of Wedges EUR 36 Black | Vite EnVogue Wedges EUR 36 Black | Vite EnVogue
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Image 1 of Ankle Boots EUR 36 Silver | Vite EnVogue Ankle Boots EUR 36 Silver | Vite EnVogue
Image 1 of Silk Skirt 38 Multicolored | Vite EnVogue Silk Skirt 38 Multicolored | Vite EnVogue
- 40%
Image 1 of Mini Skirt 38 Nude | Vite EnVogue Mini Skirt 38 Nude | Vite EnVogue
Image 1 of Cardigan 38 Dark Gray | Vite EnVogue Cardigan 38 Dark Gray | Vite EnVogue
Image 1 of Shirt Blouse 38 Dark Green | Vite EnVogue Shirt Blouse 38 Dark Green | Vite EnVogue
Image 1 of Silk Shirt 36 Black | Vite EnVogue Silk Shirt 36 Black | Vite EnVogue
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Image 1 of Ankle Boots EUR 36 Black | Vite EnVogue Ankle Boots EUR 36 Black | Vite EnVogue
Image 1 of Triple S Sneakers EUR 35 Red | Vite EnVogue Triple S Sneakers EUR 35 Red | Vite EnVogue
- 34%
Image 1 of BA 128 Sunglasses Brown | Vite EnVogue BA 128 Sunglasses Brown | Vite EnVogue
- 6%
Image 1 of Classic City Handbag Tan | Vite EnVogue Classic City Handbag Tan | Vite EnVogue
Image 1 of Balenciaga Black Suede Elegant High Heels EUR 36 Black | Vite EnVogue Balenciaga Black Suede Elegant High Heels EUR 36 Black | Vite EnVogue
- 12%
Image 1 of Top 34 Fuchsia | Vite EnVogue Top 34 Fuchsia | Vite EnVogue
Image 1 of Blazer 36 Black | Vite EnVogue Blazer 36 Black | Vite EnVogue
- 16%
Image 1 of Dress 36 Black | Vite EnVogue Dress 36 Black | Vite EnVogue
Image 1 of Top 32 Light Brown | Vite EnVogue Top 32 Light Brown | Vite EnVogue
- 18%
Image 1 of Sneakers EUR 40 White | Vite EnVogue Sneakers EUR 40 White | Vite EnVogue
Image 1 of Wedges EUR 39 Black | Vite EnVogue Wedges EUR 39 Black | Vite EnVogue
Image 1 of Shirt 32 White | Vite EnVogue Shirt 32 White | Vite EnVogue
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Image 1 of Shirt Blouse 36 Black | Vite EnVogue Shirt Blouse 36 Black | Vite EnVogue

Balenciaga – Premium fashion in the 20th century

The brand Balenciaga was founded in 1937 by Cristóbal Balenciaga in the French capital Paris. In the period from the 1940s to the 1960s, the brand was the epitome of upscale French fashion and set in this time again and again very groundbreaking trends in the fashion world. This changed, however, with the death of the founder Cristóbal Balenciaga in 1972. The company changed hands several times from that point on and began to withdraw more and more from the fashion world. Instead, the focus of Balenciaga was increasingly directed to the field of perfume.

The renewed rise after the new beginning

It was not until the end of the 20th century that the company changed its strategy again. Starting in 1997, Balenciaga hired several new designers who initiated the fashion reboot of the brand.

Initially, the main focus was only on fashion for women, but in 2002 Balenciaga began to produce menswear as well as luxury accessories. Through this change in strategy, Balenciaga then managed to climb back into the top league of the fashion world, so that today the brand stands for luxury fashion like few others.

Balenciaga's extraordinary strategy

A big factor in Balenciaga's impressive rise since the late 1990s has been the company's unusual strategy. For example, unlike the fashion world's usual practice, for a time Balenciaga held not four but "only" two fashion shows a year. 

This step led to the fact that the fashion of Balenciaga hung for a longer time in the respective stores than the collections of the competition. This forced the respective retailers to distribute Balenciaga's fashion more actively in order to be able to sell the offered products for a longer period of time. In doing so, they took some of the marketing away from the brand itself. In addition, this move decreased the likelihood that Balenciaga's products would be sold at reduced prices during a clearance sale, as they were part of the current collection for much longer. Thus, the profit margin from the products as a whole increased significantly.

Buy Balenciaga at Vite EnVogue

In addition, Balenciaga repeatedly relies on controversial designs. For example, the brand produced a shirt that resembled the work clothes of a DHL messenger or designed a bag that could pass for a copy of the blue carrier bags of the furniture store Ikea - with the difference that the Balenciaga bag cost 2,000 euros instead of just 50 cents. Since these designs each attracted a lot of attention, and internet portals and magazines around the world reported on them, the brand received an enormous amount of publicity and attention without having to pay for it. 

If you want to be part of this unconventional lifestyle of the cult brand, take a look at our designer second hand selection at Vite EnVogue and choose one of the cool Balenciaga looks.