Balenciaga

The Balenciaga company has been around for more than 80 years. After having disappeared from the world of big fashion shops, the brand is currently experiencing a true renaissance. In 2018 it was considered the "hottest brand in the world".

Balenciaga focuses on very simple and plain designs for its products, such as tops that only show the brand name. But also people who prefer their clothes to be colourful and eye-catching may find something in the brand's range. Here the brand inspires above all with colourful sneakers. Also in our designer second hand assortment at Vite EnVogue you can find many different designs from Balenciaga for a variety of tastes.

Balenciaga

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Image 1 of Sunglasses | Vite EnVogue Sunglasses | Vite EnVogue
Image 1 of Sneakers in EUR 37 | Vite EnVogue Sneakers in EUR 37 | Vite EnVogue
Image 1 of Shopper | Vite EnVogue Shopper | Vite EnVogue
Image 1 of Hooded Sweatshirt from Balenciaga in Black size 2XS | Vite EnVogue Hooded Sweatshirt from Balenciaga in Black size 2XS | Vite EnVogue
Image 1 of Chino from Balenciaga in Darkblue size 34 FR 36 | Vite EnVogue Chino from Balenciaga in Darkblue size 34 FR 36 | Vite EnVogue
- 20%
Image 1 of Silk Dress in 34 | Vite EnVogue Silk Dress in 34 | Vite EnVogue
- 20%
Image 1 of Cocktail Dresses in 36 | Vite EnVogue Cocktail Dresses in 36 | Vite EnVogue
- 20%
Image 1 of Silk blouses in 36 | Vite EnVogue Silk blouses in 36 | Vite EnVogue
- 20%
Image 1 of High-Top Sneakers in EUR 39 | Vite EnVogue High-Top Sneakers in EUR 39 | Vite EnVogue
- 15%
Brandnew
Image 1 of Silk Shirt in 38 | Vite EnVogue Silk Shirt in 38 | Vite EnVogue
- 20%
Image 1 of Trousers from Balenciaga in Black and Blueviolet size 38 FR 40 | Vite EnVogue Trousers from Balenciaga in Black and Blueviolet size 38 FR 40 | Vite EnVogue
- 20%
Image 1 of Wedges in EUR 39 | Vite EnVogue Wedges in EUR 39 | Vite EnVogue
Image 1 of High-Top Sneakers from Balenciaga in Red size 44 EUR | Vite EnVogue High-Top Sneakers from Balenciaga in Red size 44 EUR | Vite EnVogue
Image 1 of Sneakers from Balenciaga in Red size 43 EUR | Vite EnVogue Sneakers from Balenciaga in Red size 43 EUR | Vite EnVogue
- 30%
Brandnew
Image 1 of Ankle Boots from Balenciaga in Black size EUR 41 Neu | Vite EnVogue Ankle Boots from Balenciaga in Black size EUR 41 Neu | Vite EnVogue
- 20%
Image 1 of High-Top Sneakers in EUR 36 | Vite EnVogue High-Top Sneakers in EUR 36 | Vite EnVogue
- 20%
Image 1 of Pencil Skirts in 36 | Vite EnVogue Pencil Skirts in 36 | Vite EnVogue
- 20%
Brandnew
Image 1 of Dress in 34 | Vite EnVogue Dress in 34 | Vite EnVogue
- 20%
Image 1 of Belt | Vite EnVogue Belt | Vite EnVogue
- 20%
Image 1 of Trainers in EUR 36 | Vite EnVogue Trainers in EUR 36 | Vite EnVogue
- 30%
Image 1 of Thong Sandals in EUR38 | Vite EnVogue Thong Sandals in EUR38 | Vite EnVogue

Balenciaga – Premium fashion in the 20th century

The brand Balenciaga was founded in 1937 by Cristóbal Balenciaga in the French capital Paris. In the period from the 1940s to the 1960s, the brand was the epitome of upscale French fashion and set in this time again and again very groundbreaking trends in the fashion world. This changed, however, with the death of the founder Cristóbal Balenciaga in 1972. The company changed hands several times from that point on and began to withdraw more and more from the fashion world. Instead, the focus of Balenciaga was increasingly directed to the field of perfume.

The renewed rise after the new beginning

It was not until the end of the 20th century that the company changed its strategy again. Starting in 1997, Balenciaga hired several new designers who initiated the fashion reboot of the brand.

Initially, the main focus was only on fashion for women, but in 2002 Balenciaga began to produce menswear as well as luxury accessories. Through this change in strategy, Balenciaga then managed to climb back into the top league of the fashion world, so that today the brand stands for luxury fashion like few others.

Balenciaga's extraordinary strategy

A big factor in Balenciaga's impressive rise since the late 1990s has been the company's unusual strategy. For example, unlike the fashion world's usual practice, for a time Balenciaga held not four but "only" two fashion shows a year. 

This step led to the fact that the fashion of Balenciaga hung for a longer time in the respective stores than the collections of the competition. This forced the respective retailers to distribute Balenciaga's fashion more actively in order to be able to sell the offered products for a longer period of time. In doing so, they took some of the marketing away from the brand itself. In addition, this move decreased the likelihood that Balenciaga's products would be sold at reduced prices during a clearance sale, as they were part of the current collection for much longer. Thus, the profit margin from the products as a whole increased significantly.

Buy Balenciaga at Vite EnVogue

In addition, Balenciaga repeatedly relies on controversial designs. For example, the brand produced a shirt that resembled the work clothes of a DHL messenger or designed a bag that could pass for a copy of the blue carrier bags of the furniture store Ikea - with the difference that the Balenciaga bag cost 2,000 euros instead of just 50 cents. Since these designs each attracted a lot of attention, and internet portals and magazines around the world reported on them, the brand received an enormous amount of publicity and attention without having to pay for it. 

If you want to be part of this unconventional lifestyle of the cult brand, take a look at our designer second hand selection at Vite EnVogue and choose one of the cool Balenciaga looks.