The moving history of the Salvatore Ferragamo label began in the golden 20s. Shortly after its foundation, the company was already considered the epitome of Italian luxury. Hollywood celebrities such as Greta Garbo and Marlene Dietrich became aware of Ferragamo and asked the creative head to equip them. To date, over 350 patents and over 20,000 shoe models can be traced back to the founder and designer. To this day, the label has lost little of its basic magic: both men and women can now enjoy the taste of elegant and eye-catching designer fashion. But the range is no longer limited to shoes.
Salvatore Ferragamo was born as the eleventh of 14 children and his early years were already marked by his later profession: at the age of nine he made the first shoes for his sister for her confirmation. What fascinated the Italian in his childhood quickly developed into an enduring passion. In Naples he completed an apprenticeship as a shoemaker. Because his brother opened a shoe factory in Boston, he decided to emigrate to the USA after successfully completing his studies. But Ferragamo wanted to move on shortly after his arrival, to Santa Barbara and the famous Hollywood. Thanks to the impressive quality and craftsmanship, he quickly secured the attention of local stars such as Audrey Hepburn and Marlene Dietrich.
Also in the following decades Salvatore Ferragamo, who had returned to Italy in the meantime, caused a sensation worldwide. In 1938, for example, the fashion designer invented the wedge heel made of cork, and of course he immediately applied for a patent on this achievement. In the 1950s the ballerinas made the headlines. The sandal developed for Judy Garland also created a hype about the label. All these milestones did little to change the quality standards in production. Only selected materials and raw materials make it into Salvatore Ferragamo's production. Within the scope of shoe production, the designers always develop classically aesthetic designs that are mixed with modern influences. In this way, shoes are created time and again that have won over ladies and now men all over the world.
As a pioneer, the founder of the company sets new standards in shoe craftsmanship. Classics such as pumps are among the highlights in the label's selection, as is the popular sneaker. It-pieces like high heels and slippers complete this basis. Besides elegant and comfortable shoe fashion, the brand is also active in the handbag segment. Here the creative department works with classic and style-conscious colours, complemented by chic applications and patterns. In addition, Salvatore Ferragamo successfully launches garments ranging from summery dresses to exquisite belts.
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