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Miu Miu is part of the prestigious Prada fashion house and in many ways the younger sister of the glamour label. Miuccia Prada, the creative head of the house, sees the launch of Miu Miu in 1992 as an opportunity to explore new territory. She contrasts her minimalist designs at Prada with a more extreme and playful look at designs at Miu Miu.
Miu Miu is characterized by her immediate, instinctive and spontaneous creative process in creating her pieces. Miuccia Prada likes to fall back on those cuts and designs that are available at the moment. It is above all this kind of creativity that sets Miu Miu apart from her older sister Prada, who shines as a legendary star in the luxury fashion sky. Nonetheless, it is clear to see how much Miu Miu relates to Prada in her pieces - however, this equation applies just as much the other way around. A look, fabric, or theme originally designed for a Prada collection can be revived by Miu Miu a few seasons later - warped or reinvented however the designer sees fit. Or vice versa. Or not at all.
In 1995, top model Kate Moss becomes the face of the label at New York Fashion Week. The star of the show thus brought Miu Miu even more into the fashion industry spotlight, giving the label just the perfect combination of youthfulness and determination that its individual pieces successfully attempt to mirror. In 1997, Drew Barrymore became the first celebrity to grace a Miu Miu advertising campaign. She perfectly channels the label's youthful rebellion. Over the years, Miu Miu's celebrity ad campaigns continue to go from strength to strength, helping to catapult androgynous, retro and ever-so-slightly different looks into the public eye. The label becomes the epitome of a new generation of fashion lovers who, despite rebellious designs, do not want to give up luxury and quality.
Now you're probably wondering how you can get your hands on Miu Miu's extravagant it-pieces. We have exactly what you are looking for! In the designer second hand online store Vite EnVogue you will find a huge selection of lovingly selected pieces with which you can spice up your closet. Among them are of course also the top designs of past Miu Miu collections, with which you are guaranteed to attract all eyes on you. While browsing through our store you will surely find one or the other fashionable companion - and not only for the next season!