Missoni

With the Italian brand Missoni it never gets boring in the wardrobe. The label stands for extremely colourful knitwear and for unusual zigzag patterns on the respective outfits. The brand's bestsellers include wide skirts in countless bright colours, polo shirts with patterns reminiscent of a rainbow, the brand's typical narrow and extremely long scarves or bikinis made of fine knitwear. If your wardrobe could also use a little more colour, then you've come to the right place with the Missoni brand - and in our designer second hand shop Vite EnVogue.

Missoni

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Missoni

Missoni - master of patterns

The Missoni label is a family business and was founded in Italy in 1953 by the married couple Rosita and Ottavio Missoni. Initially, the two of them produced knitwear fashion in a small workshop near Milan. Even back then, their penchant for colourful designs was evident, and the first sweaters and scarves in various colours were already shining. The label still follows this colourful and cheerful path today.

New knitting techniques bring the first success

The Missoni company becomes the life's work of the two married couples Rosita and Ottavio. They were always looking for new ways to produce their fashion and were constantly developing new knitting techniques. They invented, for example, the first patchwork for knitwear, so they were the first to make an embroidered garment from different colours. This new introduction gave the brand the nickname "Missoni - master of patterns". 

The first real success of the Missoni brand was a vertically knitted sweater in 1955, and the two founders of the company built on this success and continued to expand their range of colourful fashions until 1966, when they presented their first own collection at the time-honoured Teatro Gerolamo in Milan. This collection became a great success throughout Italy.

Youth and sporty elegance

From that time on, the concept of Missoni was to produce fashion that mainly expressed youthful and sporty elegance. Thanks to the colourful zigzag patterns, the fashion of the label also developed into a real eye-catcher. More and more often, fashion magazines outside Italy printed Missoni's designs, so that the brand also became increasingly successful internationally. From now on, presentations of new fashion were held in important fashion cities such as Paris.

The spirit of Missoni lives on

Unlike many other big luxury brands on the fashion market, the Missoni brand is still owned by the founding family. After Rosita and Ottavio Missoni have retired from the business of their company, their two sons Vittorio and Luca are responsible for both the marketing of the company and men's fashion. In addition, daughter Angela is the chief designer.

Despite the retirement of the two founders, Missoni still embodies a young and extremely colourful lifestyle. Missoni is the perfect brand for self-confident men and women who like to try something new in fashion and are not afraid of colours and patterns. If these styles are also just right for you, browse through the Vite EnVogue range today. There we offer you an exciting and varied selection of high-quality designer second hand fashion from Missoni.