Max Mara

Feminine and flattering: Whether for the party, business or casual Friday, Max Mara's fashion flatters every woman with its colours and shapes and highlights her beauty. 

The illustrious name of the company Max Mara (today: Max Mara Fashion Group) is a combination of the family name of the founder Achille Maramotti and the figure of Count Max from Maramotti's home region. Count Max was known for his rarely sober condition, but his always stylish appearance. A promising statement! Today, the Italian designer brand is one of the largest manufacturers of women's fashion from Italy and can also be discovered in our designer Second Hand from Vite EnVogue.

Max Mara

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Max Mara

Max Mara - Italian tradition and innovation

It all began in 1951, when Achille Maramotti founded his "Confezioni Maramotti" - with the vision of designing high-quality ladies' fashion. Even coming from a talented family of tailors, he realized that mass production and designer quality need not be a contradiction in terms. From then on, succinct lines and shapes lent his collections unique elegance.

Max Mara's feminine fashion forms the heart of the fashion company, from which countless lines have emerged. In 1961, for example, the "My Fair Collection" for curvy women aroused great enthusiasm. With this Max Mara positioned itself as a trendsetting and experimental brand. But that was only the beginning: Inspired by Swinging London, other lines were created, such as the sports line "Sportmax", the fashionable line "iBlues", the elegant women's fashion "Marella" and "Max & Co." for the creative, youthful and hip woman. Particularly noteworthy are the fashion brands "Marina Rinaldi" and "Persona", which show that a great woman should never be measured by her dress size. 

Over the years, the lines have also been influenced by later highly respected designers such as Dolce & Gabbana and Karl Lagerfeld. To this day, the company, which continues to be run by the Maramotti family and enjoys worldwide renown, has retained its creativity and attention to detail.

This is what women wear today

Today Max Mara is represented in 105 countries. The sensual and stylish brand is world-famous and extremely popular. Not only Jessica Biel, Mandy Moore, Kim Kardashian, Rita Ora, Julia Roberts or Rania from Jordan have discovered her passion for fashion, but also the self-confident colleague and stylish neighbour next door at Max Mara. They are all addicted to the Teddy Mania, the Whitney Bag, the Pasticcino Bag or the trendy Max Mara fashion for everyday life. Max Mara is and remains one of the most renowned fashion houses, a pioneer in prêt-à-porter, skillfully combining femininity and artistry.

Discover the unmistakable quality of Max Mara at Vite EnVogue

Whether dog-tooth check, tartan or stripes, whether plain or patterned - Max Mara's style is unmistakable. Sophisticated combinations of individual pieces have always created a natural look. Natural fashion consciousness is a priority for Max Mara. With simple shapes and extravagant fabrics, the aim is to underline the essence of every woman and give her the prestige she deserves. In addition, Max Mara is committed to a transparent process from the creative creation process to shipping. 

The Italian fashion brand Max Mara keeps its promises: stylish women's fashion with excellent quality. Discover the detail-loving pieces by Max Mara in our online shop Vite EnVogue. Here you will find luxurious designer second hand clothes with charming details. Make a style statement today and order your new Designer Second Hand favourite!