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Founded in 1949 by Ukrainian-Jewish American immigrant Berl Gantmacher, the history of the fashion brand GANT started.
The popular Ivy League look of the 1920s stands for academic excellence, tradition, sports and prestige: the brand perfectly integrated into this image with its qualitative shirts and the perfect shape of the collar.
Even in the women's world, this look became popular with the slogan "For women, GANT makes shirts. Not blouses." big. A small innovation in the fashion world.