Balenciaga

The Balenciaga company has been around for more than 80 years. After having disappeared from the world of big fashion shops, the brand is currently experiencing a true renaissance. In 2018 it was considered the "hottest brand in the world".

Balenciaga focuses on very simple and plain designs for its products, such as tops that only show the brand name. But also people who prefer their clothes to be colourful and eye-catching may find something in the brand's range. Here the brand inspires above all with colourful sneakers. Also in our designer second hand assortment at Vite EnVogue you can find many different designs from Balenciaga for a variety of tastes.

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Balenciaga

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Image 1 of Shirt 36 Blue | Vite EnVogue Shirt 36 Blue | Vite EnVogue
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Image 1 of Top 38 Black | Vite EnVogue Top 38 Black | Vite EnVogue
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Image 1 of LeatherJacket 34 Green | Vite EnVogue LeatherJacket 34 Green | Vite EnVogue
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Image 1 of Shirt 34 Multicolored | Vite EnVogue Shirt 34 Multicolored | Vite EnVogue
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Image 1 of Winter Jacket 32 Red | Vite EnVogue Winter Jacket 32 Red | Vite EnVogue
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Image 1 of Silk Jacket 32 | Vite EnVogue Silk Jacket 32 | Vite EnVogue
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Image 1 of Winter Jacket 32 Pink | Vite EnVogue Winter Jacket 32 Pink | Vite EnVogue
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Image 1 of Jeans Skinny 40 Black | Vite EnVogue Jeans Skinny 40 Black | Vite EnVogue
- 6%
Image 1 of Top 36 White | Vite EnVogue Top 36 White | Vite EnVogue
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Image 1 of Hooded Sweatshirt M Blue | Vite EnVogue Hooded Sweatshirt M Blue | Vite EnVogue
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Image 1 of Jumper S Purple | Vite EnVogue Jumper S Purple | Vite EnVogue
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Image 1 of Shirt 32 Black | Vite EnVogue Shirt 32 Black | Vite EnVogue
Image 1 of Summer Jacket 38 Pink | Vite EnVogue Summer Jacket 38 Pink | Vite EnVogue
- 18%
Image 1 of Leather Dress 36 Blue | Vite EnVogue Leather Dress 36 Blue | Vite EnVogue
Image 1 of Shirt 34 Pink | Vite EnVogue Shirt 34 Pink | Vite EnVogue
Image 1 of Between-seasons Jacket 34 Black | Vite EnVogue Between-seasons Jacket 34 Black | Vite EnVogue
Image 1 of Wool Coat 36 Red | Vite EnVogue Wool Coat 36 Red | Vite EnVogue
Image 1 of LeatherJacket 42 Blue | Vite EnVogue LeatherJacket 42 Blue | Vite EnVogue
- 18%
Image 1 of Sweatshirt M Gray | Vite EnVogue Sweatshirt M Gray | Vite EnVogue
Image 1 of Cardigan S Brown | Vite EnVogue Cardigan S Brown | Vite EnVogue
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Image 1 of Cocktail Dress 32 Black | Vite EnVogue Cocktail Dress 32 Black | Vite EnVogue
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Image 1 of Shirt S Multicolored | Vite EnVogue Shirt S Multicolored | Vite EnVogue
- 14%
Image 1 of Mini Skirt 38 Multicolored | Vite EnVogue Mini Skirt 38 Multicolored | Vite EnVogue
Image 1 of Wool Jumper L Black | Vite EnVogue Wool Jumper L Black | Vite EnVogue
Image 1 of Shirt Blouse 34 Black | Vite EnVogue Shirt Blouse 34 Black | Vite EnVogue
Image 1 of Between-seasons Jacket 36 Green | Vite EnVogue Between-seasons Jacket 36 Green | Vite EnVogue
Image 1 of Wool Skirt 36 Black | Vite EnVogue Wool Skirt 36 Black | Vite EnVogue
Image 1 of Shift Dress M Black | Vite EnVogue Shift Dress M Black | Vite EnVogue
- 65%
Image 1 of Trousers 38 Black | Vite EnVogue Trousers 38 Black | Vite EnVogue
- 14%
Image 1 of Dress 34 Gray | Vite EnVogue Dress 34 Gray | Vite EnVogue
Image 1 of Mini Skirt 36 Gray | Vite EnVogue Mini Skirt 36 Gray | Vite EnVogue
- 17%
Image 1 of Skirt 40 Black | Vite EnVogue Skirt 40 Black | Vite EnVogue
Image 1 of Hooded Sweatshirt XS Pink | Vite EnVogue Hooded Sweatshirt XS Pink | Vite EnVogue
- 18%
Image 1 of Jeans Straight Fit 34 Blue | Vite EnVogue Jeans Straight Fit 34 Blue | Vite EnVogue
Image 1 of Winter Jacket 34 Black | Vite EnVogue Winter Jacket 34 Black | Vite EnVogue
Image 1 of Wool Jumper 32 Black | Vite EnVogue Wool Jumper 32 Black | Vite EnVogue
Image 1 of Longsleeve XS Multicolored | Vite EnVogue Longsleeve XS Multicolored | Vite EnVogue
Image 1 of Jeans Slim Fit 38 Gray | Vite EnVogue Jeans Slim Fit 38 Gray | Vite EnVogue
Image 1 of Jumper S Black | Vite EnVogue Jumper S Black | Vite EnVogue
Image 1 of Jumper 40 Gray | Vite EnVogue Jumper 40 Gray | Vite EnVogue
- 2%
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Image 1 of Trousers 34 Multicolored | Vite EnVogue Trousers 34 Multicolored | Vite EnVogue
Image 1 of Hooded Sweatshirt XS White | Vite EnVogue Hooded Sweatshirt XS White | Vite EnVogue
- 18%
Image 1 of Dress 36 Black | Vite EnVogue Dress 36 Black | Vite EnVogue
Image 1 of Dress 40 Gray | Vite EnVogue Dress 40 Gray | Vite EnVogue
Image 1 of Blazer 36 Black | Vite EnVogue Blazer 36 Black | Vite EnVogue
- 18%
Image 1 of Trousers 34 Yellow | Vite EnVogue Trousers 34 Yellow | Vite EnVogue
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Image 1 of Jeans Slim Fit 40 Blue | Vite EnVogue Jeans Slim Fit 40 Blue | Vite EnVogue
Image 1 of Silk Skirt W34 Green | Vite EnVogue Silk Skirt W34 Green | Vite EnVogue
- 56%
Image 1 of Trousers 38 Gray | Vite EnVogue Trousers 38 Gray | Vite EnVogue
- 24%
Image 1 of Shirt Blouse 34 Yellow | Vite EnVogue Shirt Blouse 34 Yellow | Vite EnVogue
- 67%
Image 1 of Pencil Skirts 36 Blue | Vite EnVogue Pencil Skirts 36 Blue | Vite EnVogue
Image 1 of Trousers 34 Multicolored | Vite EnVogue Trousers 34 Multicolored | Vite EnVogue
Image 1 of Hooded Sweatshirt L Red | Vite EnVogue Hooded Sweatshirt L Red | Vite EnVogue
Image 1 of Winter Coat 34 Green | Vite EnVogue Winter Coat 34 Green | Vite EnVogue
Image 1 of Jeans Slim Fit 34 Neon | Vite EnVogue Jeans Slim Fit 34 Neon | Vite EnVogue
- 20%
Image 1 of Mini Skirt 34 Blue | Vite EnVogue Mini Skirt 34 Blue | Vite EnVogue
- 18%
Image 1 of Silk Blouse 38 Multicolored | Vite EnVogue Silk Blouse 38 Multicolored | Vite EnVogue
Image 1 of Silk Top 34 Multicolored | Vite EnVogue Silk Top 34 Multicolored | Vite EnVogue
- 5%
Image 1 of Skirt 32 Green | Vite EnVogue Skirt 32 Green | Vite EnVogue
Image 1 of Shirt 36 White | Vite EnVogue Shirt 36 White | Vite EnVogue

Balenciaga – Premium fashion in the 20th century

The brand Balenciaga was founded in 1937 by Cristóbal Balenciaga in the French capital Paris. In the period from the 1940s to the 1960s, the brand was the epitome of upscale French fashion and set in this time again and again very groundbreaking trends in the fashion world. This changed, however, with the death of the founder Cristóbal Balenciaga in 1972. The company changed hands several times from that point on and began to withdraw more and more from the fashion world. Instead, the focus of Balenciaga was increasingly directed to the field of perfume.

The renewed rise after the new beginning

It was not until the end of the 20th century that the company changed its strategy again. Starting in 1997, Balenciaga hired several new designers who initiated the fashion reboot of the brand.

Initially, the main focus was only on fashion for women, but in 2002 Balenciaga began to produce menswear as well as luxury accessories. Through this change in strategy, Balenciaga then managed to climb back into the top league of the fashion world, so that today the brand stands for luxury fashion like few others.

Balenciaga's extraordinary strategy

A big factor in Balenciaga's impressive rise since the late 1990s has been the company's unusual strategy. For example, unlike the fashion world's usual practice, for a time Balenciaga held not four but "only" two fashion shows a year. 

This step led to the fact that the fashion of Balenciaga hung for a longer time in the respective stores than the collections of the competition. This forced the respective retailers to distribute Balenciaga's fashion more actively in order to be able to sell the offered products for a longer period of time. In doing so, they took some of the marketing away from the brand itself. In addition, this move decreased the likelihood that Balenciaga's products would be sold at reduced prices during a clearance sale, as they were part of the current collection for much longer. Thus, the profit margin from the products as a whole increased significantly.

Buy Balenciaga at Vite EnVogue

In addition, Balenciaga repeatedly relies on controversial designs. For example, the brand produced a shirt that resembled the work clothes of a DHL messenger or designed a bag that could pass for a copy of the blue carrier bags of the furniture store Ikea - with the difference that the Balenciaga bag cost 2,000 euros instead of just 50 cents. Since these designs each attracted a lot of attention, and internet portals and magazines around the world reported on them, the brand received an enormous amount of publicity and attention without having to pay for it. 

If you want to be part of this unconventional lifestyle of the cult brand, take a look at our designer second hand selection at Vite EnVogue and choose one of the cool Balenciaga looks.