Balenciaga

The Balenciaga company has been around for more than 80 years. After having disappeared from the world of big fashion shops, the brand is currently experiencing a true renaissance. In 2018 it was considered the "hottest brand in the world".

Balenciaga focuses on very simple and plain designs for its products, such as tops that only show the brand name. But also people who prefer their clothes to be colourful and eye-catching may find something in the brand's range. Here the brand inspires above all with colourful sneakers. Also in our designer second hand assortment at Vite EnVogue you can find many different designs from Balenciaga for a variety of tastes.

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Balenciaga

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Image 1 of Cardigan S Brown | Vite EnVogue Cardigan S Brown | Vite EnVogue
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Image 1 of Shirt 36 Blue | Vite EnVogue Shirt 36 Blue | Vite EnVogue
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Image 1 of Ankle Boots EUR 40.5 Blue | Vite EnVogue Ankle Boots EUR 40.5 Blue | Vite EnVogue
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Image 1 of Sandals EUR 39.5 White | Vite EnVogue Sandals EUR 39.5 White | Vite EnVogue
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Image 1 of Speed Trainer Sneakers EUR 39 Black | Vite EnVogue Speed Trainer Sneakers EUR 39 Black | Vite EnVogue
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Image 1 of Top 38 Black | Vite EnVogue Top 38 Black | Vite EnVogue
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Image 1 of LeatherJacket 34 Green | Vite EnVogue LeatherJacket 34 Green | Vite EnVogue
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Image 1 of Shirt 34 Multicolored | Vite EnVogue Shirt 34 Multicolored | Vite EnVogue
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Image 1 of Ankle Boots EUR 38.5 Black | Vite EnVogue Ankle Boots EUR 38.5 Black | Vite EnVogue
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Image 1 of Speed Trainer High-Top Sneakers EUR38 Gray | Vite EnVogue Speed Trainer High-Top Sneakers EUR38 Gray | Vite EnVogue
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Image 1 of Runner Sneakers EUR 40 Multicolored | Vite EnVogue Runner Sneakers EUR 40 Multicolored | Vite EnVogue
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Image 1 of Triple S Sneakers EUR 36 Black | Vite EnVogue Triple S Sneakers EUR 36 Black | Vite EnVogue
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Image 1 of Heeled Sandals EUR38 Pink | Vite EnVogue Heeled Sandals EUR38 Pink | Vite EnVogue
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Image 1 of High-Top Sneakers EUR 35 Black | Vite EnVogue High-Top Sneakers EUR 35 Black | Vite EnVogue
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Image 1 of Winter Jacket 32 Red | Vite EnVogue Winter Jacket 32 Red | Vite EnVogue
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Image 1 of Silk Jacket 32 | Vite EnVogue Silk Jacket 32 | Vite EnVogue
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Image 1 of Winter Jacket 32 Pink | Vite EnVogue Winter Jacket 32 Pink | Vite EnVogue
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Image 1 of Wristlet Black | Vite EnVogue Wristlet Black | Vite EnVogue
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Image 1 of Sandals EUR 40 Red | Vite EnVogue Sandals EUR 40 Red | Vite EnVogue
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Image 1 of Ville Sma lprint Handbag Black | Vite EnVogue Ville Sma lprint Handbag Black | Vite EnVogue
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Image 1 of Jeans Skinny 40 Black | Vite EnVogue Jeans Skinny 40 Black | Vite EnVogue
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Image 1 of BA133 Sunglasses Black | Vite EnVogue BA133 Sunglasses Black | Vite EnVogue
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Image 1 of Runner Sneakers EUR 40 Red | Vite EnVogue Runner Sneakers EUR 40 Red | Vite EnVogue
- 69%
Image 1 of BA 22 52T Cat Eyes Multicolored | Vite EnVogue BA 22 52T Cat Eyes Multicolored | Vite EnVogue
- 6%
Image 1 of Top 36 White | Vite EnVogue Top 36 White | Vite EnVogue
- 34%
Image 1 of Papier Office Zip Handbag Yellow | Vite EnVogue Papier Office Zip Handbag Yellow | Vite EnVogue
- 8%
Image 1 of Clutch Blue | Vite EnVogue Clutch Blue | Vite EnVogue
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Image 1 of Ankle Boots EUR 41.5 Blue | Vite EnVogue Ankle Boots EUR 41.5 Blue | Vite EnVogue
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Image 1 of Ankle Boots EUR 38.5 Blue | Vite EnVogue Ankle Boots EUR 38.5 Blue | Vite EnVogue
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Image 1 of Hooded Sweatshirt M Blue | Vite EnVogue Hooded Sweatshirt M Blue | Vite EnVogue
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Image 1 of Jumper S Purple | Vite EnVogue Jumper S Purple | Vite EnVogue
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Image 1 of Shoulder Bag Red | Vite EnVogue Shoulder Bag Red | Vite EnVogue
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Brandnew
Image 1 of Ankle Boots EUR 38.5 Black | Vite EnVogue Ankle Boots EUR 38.5 Black | Vite EnVogue
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Image 1 of Peaked Cap Black | Vite EnVogue
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Image 1 of Sneakers EUR 39 White | Vite EnVogue Sneakers EUR 39 White | Vite EnVogue
Image 1 of Shirt 32 Black | Vite EnVogue Shirt 32 Black | Vite EnVogue
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Image 1 of Ankle Boots EUR 39 Gray | Vite EnVogue Ankle Boots EUR 39 Gray | Vite EnVogue
- 16%
Image 1 of Triple S Sneakers EUR 41 Pink | Vite EnVogue Triple S Sneakers EUR 41 Pink | Vite EnVogue
Image 1 of Shoulder Bag Black | Vite EnVogue Shoulder Bag Black | Vite EnVogue
- 19%
Image 1 of Chelsea Boots EUR 39.5 Red | Vite EnVogue Chelsea Boots EUR 39.5 Red | Vite EnVogue
- 69%
Image 1 of Ankle Boots EUR 37.5 Blue | Vite EnVogue Ankle Boots EUR 37.5 Blue | Vite EnVogue
Image 1 of Summer Jacket 38 Pink | Vite EnVogue Summer Jacket 38 Pink | Vite EnVogue
- 18%
Image 1 of Leather Dress 36 Blue | Vite EnVogue Leather Dress 36 Blue | Vite EnVogue
- 58%
Image 1 of Ankle Boots EUR 39 Black | Vite EnVogue Ankle Boots EUR 39 Black | Vite EnVogue
- 13%
Image 1 of Handbag Blue | Vite EnVogue Handbag Blue | Vite EnVogue
Image 1 of Key chain Metallic | Vite EnVogue
- 17%
Image 1 of High-Top Sneakers EUR 37 Black | Vite EnVogue High-Top Sneakers EUR 37 Black | Vite EnVogue
Image 1 of Shoulder Bag Gray | Vite EnVogue Shoulder Bag Gray | Vite EnVogue
Image 1 of Wedges EUR 40 Gray | Vite EnVogue Wedges EUR 40 Gray | Vite EnVogue
Image 1 of Shirt 34 Pink | Vite EnVogue Shirt 34 Pink | Vite EnVogue
Image 1 of Between-seasons Jacket 34 Black | Vite EnVogue Between-seasons Jacket 34 Black | Vite EnVogue
Image 1 of Clutch Multicolored | Vite EnVogue Clutch Multicolored | Vite EnVogue
Image 1 of Warp Bracelet Black | Vite EnVogue Warp Bracelet Black | Vite EnVogue
Image 1 of Crossbody Bag Black | Vite EnVogue Crossbody Bag Black | Vite EnVogue
Image 1 of Wallet Black | Vite EnVogue Wallet Black | Vite EnVogue
Image 1 of Wool Coat 36 Red | Vite EnVogue Wool Coat 36 Red | Vite EnVogue
Image 1 of Hacker Project  x Gucci Crossbody Bag Multicolored | Vite EnVogue Hacker Project  x Gucci Crossbody Bag Multicolored | Vite EnVogue
Image 1 of Shoulder Bag Black | Vite EnVogue Shoulder Bag Black | Vite EnVogue
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Image 1 of Sandals EUR38 Green | Vite EnVogue Sandals EUR38 Green | Vite EnVogue
Image 1 of Shoulder Bag Blue | Vite EnVogue Shoulder Bag Blue | Vite EnVogue

Balenciaga – Premium fashion in the 20th century

The brand Balenciaga was founded in 1937 by Cristóbal Balenciaga in the French capital Paris. In the period from the 1940s to the 1960s, the brand was the epitome of upscale French fashion and set in this time again and again very groundbreaking trends in the fashion world. This changed, however, with the death of the founder Cristóbal Balenciaga in 1972. The company changed hands several times from that point on and began to withdraw more and more from the fashion world. Instead, the focus of Balenciaga was increasingly directed to the field of perfume.

The renewed rise after the new beginning

It was not until the end of the 20th century that the company changed its strategy again. Starting in 1997, Balenciaga hired several new designers who initiated the fashion reboot of the brand.

Initially, the main focus was only on fashion for women, but in 2002 Balenciaga began to produce menswear as well as luxury accessories. Through this change in strategy, Balenciaga then managed to climb back into the top league of the fashion world, so that today the brand stands for luxury fashion like few others.

Balenciaga's extraordinary strategy

A big factor in Balenciaga's impressive rise since the late 1990s has been the company's unusual strategy. For example, unlike the fashion world's usual practice, for a time Balenciaga held not four but "only" two fashion shows a year. 

This step led to the fact that the fashion of Balenciaga hung for a longer time in the respective stores than the collections of the competition. This forced the respective retailers to distribute Balenciaga's fashion more actively in order to be able to sell the offered products for a longer period of time. In doing so, they took some of the marketing away from the brand itself. In addition, this move decreased the likelihood that Balenciaga's products would be sold at reduced prices during a clearance sale, as they were part of the current collection for much longer. Thus, the profit margin from the products as a whole increased significantly.

Buy Balenciaga at Vite EnVogue

In addition, Balenciaga repeatedly relies on controversial designs. For example, the brand produced a shirt that resembled the work clothes of a DHL messenger or designed a bag that could pass for a copy of the blue carrier bags of the furniture store Ikea - with the difference that the Balenciaga bag cost 2,000 euros instead of just 50 cents. Since these designs each attracted a lot of attention, and internet portals and magazines around the world reported on them, the brand received an enormous amount of publicity and attention without having to pay for it. 

If you want to be part of this unconventional lifestyle of the cult brand, take a look at our designer second hand selection at Vite EnVogue and choose one of the cool Balenciaga looks.